At TekPersona, we strongly believe in helping you create a connection with your potential customers, as well as deepen your relationships with existing customers. We have demonstrated many times, a properly designed Engagement Plan can transform an average offering into a brand leader. Although you may have the best product or service on the planet, if nobody knows about it, then what is the point?
You must educate your target audience by communicating who you really are, what you do, whom you serve, and why you are worth working with. You must create and maintain connections.
We have designed a framework for determining the RIGHT solutions for your business. Effective outreach to your clients will result in a positive return on your investment.
How well are you doing versus your competitors? Are you ahead of the game, or are they beating you to the punch on a consistent basis? What are they doing that you are not? Are you a market-leader with a bunch of upstarts nipping at your heels? What are you doing to gain this intelligence?
How strong is the awareness of your brand? Is your Product or Service "Best-of-Breed", do your Clients know this?
Because of our strong belief in our services and the results that come from a Tekpersona engagement, our services are 100% guaranteed. We succeed when you succeed. At TekPersona, we maintain an ongoing relationship with out clients, helping them continouosly to improve their processes, insuring that they stay on top, among fierce competition.
It begins with a realization that your business could be doing more, and doing it better. What does your business stand for? Is it a commitment to excellence, or is your company a “Me-Too” player in your markets? What is your reputation among your peers? You’ve read this far, so let’s assume you are ready to rock…
TekPersona can help you achieve:
• Positive Brand Awareness
• Strategic Outreach and Positioning
• Specific Market Identification
• Focused & Ubiquitous Internet Presence
• Targeted Social Media Effectiveness
Our services begin with a detailed evaluation of your Corporate Brand. The quality and authenticity of your brand is the single most important aspect of a successful business. Your brand is the expectation of a positive outcome of a transaction between your business and your customers. Without the expectation of success, your business is going nowhere. A negative brand ignored too long will represent both time and expense to correct. We know what to do, and we are ready to get started.
TekPersona will address your Brand to evaluate:
• Authenticity (Self-Description vs. Brand Perception Online)
• Customer Definitions (Communities, Clientele, Competitors
• Brand Vulnerabilities (Financial, Reputation, Service)
• Expertise (Focus, Reach, Communication)
Our next focus is your Information Technology investment, to determine whether your systems and networks are holding you back, and preventing your business from being responsive and proactive to your clientele. We will offer advice on how you can leverage new media options, like Google+ Hangouts and HOA (Hangouts on Air) to reach customers anywhere anytime.
Persons and businesses in Social Media forums represent a potential audience of millions. How you connect with them is essential to your Branding, and also to how well you convert them into customers. You get only one chance to make a first-impression. TekPersona will guide you in the creation of your custom Social Media Engagement plan. The goal is to drive traffic from Social Media, to your Corporate Web Presence, where you will begin turning your audience into customers.
• Posting Scheduling for Maximum Reach and Effectiveness
• Focused Messaging Goals for your Internal team
• Hangout/Chat/Voice Instruction
• Social Media Profiles Instruction
Your Corporate or Business Web Presence is key to turning your audience into customers. TekPersona will insure that those who view your site take away all information necessary for conversion. Clear “Calls-to-Action”, and lead generation from quality content that explains both your Brand and your Value Proposition. TekPersona will evaluate and score the 25 key points that every Business Web site must have to be effective.
TekPersona can help you achieve:
• Clear and Concise Brand Descriptions
• Quality Content Generation resulting in Brand Confirmation
• Navigable Site Structure and Content
• Multiple Options for Client Communications & Lead Generation
How well are you doing versus your competitors? What are they doing that you are not? Are you a market-leader with a bunch of upstarts nipping at your heels? What are you doing to gain this intelligence? With respect to Search Engine Optimization, all forms of your online presence need to link and reference each other.
How strong is the awareness of your brand? Is your Product or Service "Best-of-Breed", do your Clients know this? ? How, and how often are you staying in touch with satisfied customers? Because performance monitoring is vital to your success, TekPersona takes great care to leverage Analytics at all stages of your Engagement plan, and provides you with the tools necessary for ongoing optimization of your efforts
Are you leveraging Metrics & Analytics to determine who is responding to your messaging, allowing you to adjust for maximum effectiveness? It is critical that your messaging is attracting the audience you seek. Not only will TekPersona use the best tools on the market to check your progress, we can teach you how to use them yourself.
• Metrics on Brand Awareness and Audience Conversion
• Search Engine Optimization with Target Customers as goal
• Specific Markets Identification and Penetration Planning
• Enhanced Social Media Search results via Google Publising and Authorship